Marketing design is a field in which designers work, producing visual content and design elements in cooperation with marketing experts. They base their products on strategy, but also on a predefined set of rules and guidelines that define a brand identity.
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What is Marketing Design?
Marketing design is about communicating and promoting a brand's products or services in a visually appealing way. All the materials created need to adhere to the company's visual identity and strategic vision.
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What Does a Marketing Designer Do?
• Keeps your marketing materials on brand • Focuses on user experience • Produces high-quality digital visual content (white papers, case studies, blog posts, infographics…) • Delivers offline and print media (brochures, flyers, posters…) • Helps increase social media presence • Learns and shows recent market trends • Sets design guidelines • Thinks of your future costumer
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Impactful Design for Lead-Generation
Strong, impactful design is an essential part of inbound marketing and lead generation. You need to engage your potential leads, build trust, and improve your capabilities for converting qualified prospects. Smart design will consider what content needs to be front and center, it is in fact more than style--it's the journey and experience of a user taken in a larger context. 75 percent of users admit to making judgments about a company’s credibility based on their website’s design. – Stanford University
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Showcase: Smart Flows
As a Marketing Designer I collaborated with Smart Flows, a SaaS company providing solutions to monitor passengers flow. With the aide of AI, Smart Flows has the capacity of providing its international clients a precise and powerful dashboard. Smart Flows, being a local French company in an international market, has to convey messages that go beyond its products. Its human values, the personalised services it gives to its clients as well as the personal implication of each Smart Flows member - are there in every step of the way. That was the reason I chose to show those values in their communication (online, offline and a stand), and results of the campaigns we worked on with the team were spectacular.
