One of the classics in the domain is a must-read for designers and strategists, presenting web ergonomics in a very accessible (and frankly hilarious) way.
Written by one of the masters in the field, this book demonstrates the development of an effective strategy through examples ranging from business to war strategies.
The great classic of Design: all the principles of good ergonomics for (usability) products are detailed in this book. A must-have for every designer.
A thorough book that offers a decryption of mobile user experience through practical examples. Great analysis of what works and what doesn't (and why), with detailed explanatory showcases.
The author offers a method to create a story with the hero being your user. The method is covered in a thorough manner with detailed steps. Very nice to listen to in audio version!
How do people think? How is a decision made? How does visual memory works? How is a purchase motivation created? Everything is applied to the design.
Everything about the positioning of a brand: how to build and maintain it, recognize its strengths and weaknesses. But also: how to gain market share. Some of the examples are local and old, but still a good read.
Another inspiring book from the Master himself. More than anything else, it is about empathy, since "Marketing is the generous act of helping others become who they seek to become". Marketing has and is still changing, this book helps us keep up.
One of the rare books about brand assets and the creation process of a strong visual identity, with a data-driven approach. The book is divided into 3 sections: creation, implementation and management.
The knowledgeable and generous Andy Grove, late CEO of Intel, shares his theories and insights, so to help managers to be best at their task. It is indeed a bit old, but the result-oriented solutions are still valid.
Decisions are made in an instant: what is happening in this moment? Are decisions predictable? (spoiler: YES). Is there a way to manipulate people into a decision?
The book explores the mechanics, economics and ethics of technological products that attract us. It also and above all offers a framework for considering the ethics of what has the potential to become an instrument of manipulation.